Bruce FriendMember since October 2014Contact Bruce
- President, Media & Entertainment Vision Critical
- LinkedIn: https://www.linkedin.com/pub/bruce-friend/1/47b/133
- Twitter: https://twitter.com/brucebfriend
- New York New York
- 10003 USA
Bruce Friend is an industry-leading executive who’s amassed over 30 years of global experience in multi-media and entertainment brand research and strategic planning, working at such companies as Ipsos, Sony Pictures Entertainment, MTV, Nickelodeon, HBO, and The Disney Channel. In August 2012, Bruce was name President of Global Media and Entertainment at Vision Critical. In this new role, Bruce oversees the development and management of media and entertainment client partnerships across all of Vision Critical’s research technology product and service business lines.
Articles by Bruce All articles by Bruce
- 'Selling Fun' To Sports Fans In The Digital Era in
Marketing: Sports on
The goals of successful major league sports franchises are simple: win games and win fans. Yet, over the last decade, the scoreboard-to-seat sale relationship has become significantly more complicated.
- The Media Landscape Has Changed. Have You? in
Marketing Daily on
Remember when HBO owned Sunday nights with shows like "The Sopranos" and "Sex in the City?" Times have changed and the notion of "owning" a night of the week feels as old fashioned as a pair of rabbit-ear antennae on an old black-and-white TV set.