Diego PruskyMember since December 2009Contact Diego
Founder & CEO of InPulse Digital, a digital agency with a deep understanding of the Millennial and Gen Z digital cultures in the US multicultural and Latin America markets.
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- Get Your Hispanic Marketing Campaign Right in
President Obama's recent immigration reform initiative received significant media attention and overwhelming approval from Hispanics, whose political and purchasing power continues to increase. Hispanics, of course, are the fastest-growing demographic in the U.S., so it is only logical that brands and agencies are continually working to find the most effective ways to market to them. Many companies have increased their Hispanic marketing budgets, particularly in the mobile and social arena - there are 22 million Hispanic daily active users on Facebook, and 14% of the Hispanic population is active on Twitter - but most don't invest the money, time and energy required to fully understand the nuances that exist within the U.S. Hispanic community. As a result, they often fail to connect with their target audience.
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- Get Your Hispanic Marketing Campaign Right
Cara, you are right and Halloween has become pretty popular in most of Latin America in the last 15 years. In the end it's all about analyzing the nuances and even having fun with some of the differences to connect with the audience. It's not about Hispanic Heritage month.