Jack HanlonMember since December 2014Contact Jack
I create data-focused products to help advertisers generate great outcomes and make better decisions with their digital advertising at my company, Kinetic Social. As a result of working with our amazing team, I was named one of Forbes "30 under 30" in Marketing & Advertising and was invited to join the Young Entrepreneurs Council (YEC). I am also a graduate of NYU Stern's M.S. in Business Analytics program where I wrote my thesis on Network Recommendation Systems with Professor Anindya Ghose, Director of the Center for Business Analytics and Senior Editor of Information Systems Research.
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- Why Social Video Is The Real Winner Of Massive TV Sports Deals in
Video Insider on
In October, ESPN, TNT and the NBA announced a nine-year deal worth approximately $2.7 billion per year for the league's broadcast rights. A surging market around live TV is great for the networks and the leagues, but it's not always good for the advertisers who buy media looking to reach consumers. As live TV grows in importance and cost, advertisers will seek alternatives, which will be a major win for Facebook and Twitter, who may profit just as much as the NBA's players.