sloan GAON

Member since February 2012Contact sloan

Dear Verizon: It's Time To Kill, Consolidate & Reinvent in Real-Time Daily on 07/28/2016
Let's face it: Our industry is no stranger to consolidation. With most, the desired outcome is about achieving more scale, leverage and efficiency. Unfortunately, we can't say the same thing about the recently announced deal for Verizon's AOL unit to acquire Yahoo's Internet assets.
How The FTC (And Advertisers) Can Avoid Stifling Native Ad Innovation in MediaDailyNews on 03/17/2016
The challenge going forward for the FTC, advocacy groups, advertisers and publishers is to manage and evolve guidelines without choking innovation in the market. When it comes to the publisher's responsibility, this could get tricky.
When Machines Meet Mad Men in Marketing Daily on 12/26/2014
What if the Wendy's classic "Where's the beef?" campaign actually started out as "Where's the tomato?" Or if the iconic 1984 Apple ad spoofing George Orwell was originally a spoof on Upton Sinclair's The Jungle?

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