Articles by Conor All articles by Conor
- Time To Refocus On CPG Marketing Analytics in
Marketing: CPG on
12/24/2014
Compared to organizations in the retail, communications and financial services sectors that are gaining noteworthy value from advanced analytics, it is arguable whether consumer packaged goods (CPG) companies have yet to achieve the same results. Often they are still using outdated approaches to sales and marketing, and many are also not using social and mobile data to their full potential.
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