As Chairman of Pulse Evolution Corporation, John is an active, full-time resource to the Chief Executive Officer and the President-Head of Studio. He is principally responsible for special projects, strategic partnerships, rights acquisition, venue partnerships and relationships with major media companies.
- That Sweet Smell? It's Boomer Nostalgia in
Engage:Boomers on
01/20/2015
What is cool? As marketers we are always trying to pinpoint that ephemeral and often intangible "it factor." Hard to define, and embodied by few-sometimes only once in a generation - you know it when
you see it. In many ways, cool hasn't changed that much since Boomers were kids, but the technology with which we deliver it has.