Paul Marobella

Member since February 2015Contact Paul

CEO Havas Chicago Group
Twitter: @marobella
Chicago Illinois
60611 USA

Twice named one of Advertising Age’s “Best and Brightest Media Strategists,” Paul’s advertising career spans more than two decades. Bringing a unique combination of digital, brand, data and CRM expertise, he has led marketing initiatives for many of the world's leading brands including DISH, Apple, Nike, Microsoft, Motorola, T-Mobile, HP, Jim Beam, FTD Flowers, IBM, 3Com, Conagra Foods, Lowe's Home Improvement, Sears, Office Depot, Sony PlayStation and more.

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Bundling Marketing Services: Should Brands Put All Their Eggs In One Basket? in Marketing Insider: Cross-Channel on 02/09/2015
The trend du jour for brands with scale, it seems, is finding an agency or holding company to bundle under a common structure. This makes sense for some brands. For others, a specialty model will. My intent is to spawn dialogue around the topic so that we learn from each other about what's working and what isn't.

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