MARKETING INSIDER: CROSS-CHANNEL
by Ray Schultz on Apr 24, 8:30 AM
Protecting Baby: Cross-Channel Marketing To Sell A Stem Cell Service
MARKETING INSIDER: CROSS-CHANNEL
by Ray Schultz on Apr 17, 8:30 AM
Tone up your attribution by using the new cross-device ID template, or RFI, from the Digital & Data Marketing Association.
MARKETING INSIDER: CROSS-CHANNEL
by Aaron Baar on Apr 11, 2:34 PM
Chatmeter CEO Collin Holmes talks about the importance of reviews and the future of search.
MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on Apr 10, 8:30 AM
What separates the cross-channel marketers from the omni-channel is the degree of integration for the customer. Here are seven things it's time to get right.
MARKETING INSIDER: CROSS-CHANNEL
by Ray Schultz on Apr 3, 8:30 AM
Semcasting uses IP addresses to determine geography and behavior. An interview with CEO Ray Kingman.
MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on Mar 27, 8:30 AM
Wendy Clark, CEO of DDB North America, outlined how the agency turned itself inside out for McDonald's when the quick service restaurant chain issued a 4-inch RFP for an omni-channel agency approach.
MARKETING INSIDER: CROSS-CHANNEL
by Ray Schultz on Mar 20, 8:00 AM
A Disney study examines the interplay between multi-platform TV and paid search.
MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on Mar 13, 8:30 AM
ow luxury brands and the digital age fit together underwent scrutiny last week at a panel of senior executives at Columbia University.
MARKETING INSIDER: CROSS-CHANNEL
by Ray Schultz on Mar 6, 8:30 AM
Almost a third of all ecommerce transactions take place on multiple devices, Criteo reports. But measuring that may be more complicated than it looks.
MARKETING INSIDER: CROSS-CHANNEL
by Laurie Petersen on Feb 27, 8:30 AM
Erin Everhart, senior manager of media strategy for The Home Depot, gave an animated and revealing window last week into the "organized chaos" of her day-to-day life at the DIY giant to make the best use of every media dollar.
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