Protecting Baby: Cross-Channel Marketing To Sell A Stem Cell Service

Tone up your attribution by using the new cross-device ID template, or RFI, from the Digital & Data Marketing Association.

Chatmeter CEO Collin Holmes talks about the importance of reviews and the future of search.

What separates the cross-channel marketers from the omni-channel is the degree of integration for the customer. Here are seven things it's time to get right.

Semcasting uses IP addresses to determine geography and behavior. An interview with CEO Ray Kingman.

Wendy Clark, CEO of DDB North America, outlined how the agency turned itself inside out for McDonald's when the quick service restaurant chain issued a 4-inch RFP for an omni-channel agency approach.

A Disney study examines the interplay between multi-platform TV and paid search.

ow luxury brands and the digital age fit together underwent scrutiny last week at a panel of senior executives at Columbia University.

Almost a third of all ecommerce transactions take place on multiple devices, Criteo reports. But measuring that may be more complicated than it looks.

Erin Everhart, senior manager of media strategy for The Home Depot, gave an animated and revealing window last week into the "organized chaos" of her day-to-day life at the DIY giant to make the best use of every media dollar.