• MARKETING INSIDER: CROSS-CHANNEL
    Is Deep Linking The New Digital Marketing Battleground?
    While iOS9's search features are still nascent, they have the potential to challenge Google's dominance in mobile search and usher in a new turf war over rank.
  • MARKETING INSIDER: CROSS-CHANNEL
    Storyboarding The B2B Experience
    Storyboarding has become a concept practiced by many successful brands. What began with the movies can help B2B brands determine the layout of an entire e-commerce site or mobile app.
  • MARKETING INSIDER: CROSS-CHANNEL
    A Mid-Year Check-In On 2015 Marketing Predictions
    I was curious to look back at the myriad of cross-channel marketing predictions written by just about everyone at the beginning of 2015 to see what's on track and what's not. This is my take on six of them.
  • MARKETING INSIDER: CROSS-CHANNEL
    The Two Overlooked Musts Of Omni-Channel
    Moving from omni-channel talking points to a way of life requires two critical components - visible inventory and attribution - that omni-channel initiatives can't succeed without.