• MARKETING INSIDER: CROSS-CHANNEL
    The Affiliate Ecosystem -- And How to Attribute
    How do you attribute sales in an affiliate program? It's a no-brainer, according to Rakuten Marketing. Rakuten's Danny Kourianos tells why.
  • MARKETING INSIDER: CROSS-CHANNEL
    Ahead Of The Cross-Channel Curve
    Cross-channel marketers face many problems, starting with how to define widely used terms. CIMM's Jane Clarke summarizes the issues.
  • MARKETING INSIDER: CROSS-CHANNEL
    Marketing Twofer: Data and Devices
    Data may be the bedrock of today's marketing. But it also pays to know who's on the other end of a device. LiveRamp's Jeff Smith explains why.
  • MARKETING INSIDER: CROSS-CHANNEL
    Using AI And Machine Learning To Personalize Content
    We spoke with IRIS.TV's Rohan Castelino about its Its video personalization solution using artificial intelligence and machine learning technology.
  • MARKETING INSIDER: CROSS-CHANNEL
    Measuring The Immeasurable: How To Attribute TV Behavior
    Marketers, no matter how skilled they are at measuring digital, hit a roadblock with TV. CoversionLogic's Alison Latimer Lohse explains how to get around it.