• MARKETING INSIDER: CROSS-CHANNEL
    Accessing Data For The Internet Of Me
    "A New Paradigm for Consumer Data," bashes the concept it's the consumer who needs to be educated and emphasizes the need for a data economy that gives the data's owners as much value from using their data as organizations such as Facebook.
  • MARKETING INSIDER: CROSS-CHANNEL
    Red Bulling Her Way Across Europe
    This past April, Red Bull tapped many a college student's dream to travel across Europe with the "Can You Make It?" challenge -- a human-powered, multi-channel marketing campaign that provided just cans of Red Bull as currency.
  • MARKETING INSIDER: CROSS-CHANNEL
    Apps And The Cross-Channel Marketer
    How apps can play into cross-channel marketing - both as a destination and as an accelerant for targeting profiles that can be used on- and offline.
  • MARKETING INSIDER: CROSS-CHANNEL
    How REI Makes A Camper Happy
    With all the blather about touchpoints, channels, intent and data, making the customer happy can get lost in the jargon.