• MARKETING INSIDER: CROSS-CHANNEL
    Closing The Moment Marketing Gap In 2016
    To create engaging, branded experiences across paid, earned and owned media, brands and agencies need to consider adopting a data-driven, agile approach to marketing, especially if they are to maximize impact and media spending efficiencies in the moments that matter most to their audience.
  • MARKETING INSIDER: CROSS-CHANNEL
    Fixing The Broken RFP System For Better Cross-Channel Planning
    Requests for Proposals have enjoyed a long tenure as one of the most important - if inefficient and cumbersome - aspects of communications planning. But as cross-channel initiatives become more complex, as they move increasingly toward harnessing behavioral nuances and orchestrating intricate experiences such as "micro-moments," these antiquated systems of gathering and using critical information are increasingly inhibiting.
  • MARKETING INSIDER: CROSS-CHANNEL
    Innovation: We Do It Because We Have To - And Because We Can
    "Horse with Harden," produced by BBDO New York, is a great example of marketing that fuses deep audience understanding with mobile technology and social platforms. The changes in technology that occurred within one year of its launch could have brought even more potency to the effort.
  • MARKETING INSIDER: CROSS-CHANNEL
    2016 Predictions: Marketers, Batten Down The Hatches, It's About To Get Rough Out There
    Two constants will remain as we head into 2016. First, data will continue its exponential growth in volume and across all-new channels. Second, marketers will continue to struggle making sense of it all. Here are three concrete predictions for the coming year.