Wendy Clark, CEO of DDB North America, outlined how the agency turned itself inside out for McDonald's when the quick service restaurant chain issued a 4-inch RFP for an omni-channel agency approach.

A Disney study examines the interplay between multi-platform TV and paid search.

ow luxury brands and the digital age fit together underwent scrutiny last week at a panel of senior executives at Columbia University.

Almost a third of all ecommerce transactions take place on multiple devices, Criteo reports. But measuring that may be more complicated than it looks.