• MARKETING INSIDER: CROSS-CHANNEL
    Creating The Omnicom Omni-Channel Agency For McDonald's
    Wendy Clark, CEO of DDB North America, outlined how the agency turned itself inside out for McDonald's when the quick service restaurant chain issued a 4-inch RFP for an omni-channel agency approach.
  • MARKETING INSIDER: CROSS-CHANNEL
    Disney Determines Long-Term Impact Of Its MultiPlatform TV
    A Disney study examines the interplay between multi-platform TV and paid search.
  • MARKETING INSIDER: CROSS-CHANNEL
    Where Luxury Intersects With Digital
    ow luxury brands and the digital age fit together underwent scrutiny last week at a panel of senior executives at Columbia University.
  • MARKETING INSIDER: CROSS-CHANNEL
    Users And Devices: The New Ecommerce
    Almost a third of all ecommerce transactions take place on multiple devices, Criteo reports. But measuring that may be more complicated than it looks.