• MARKETING INSIDER: CROSS-CHANNEL
    Six Free Tools To Strengthen Competitive Advantage
    Evaluating current information about competitors will help to refine your positioning, understand how current trends impact your business and identify "white-space" market opportunities. Here are six free or low-cost options that provide a wealth of valuable market data
  • MARKETING INSIDER: CROSS-CHANNEL
    What B2B Organizations Should Know About Personalization
    As a first step to inserting a personal touch into the digital experience, B2B marketers should consider the four 4 Rs of personalization: Recognize, Remember, Recommend, Relevance. The next step - and this is really at the heart of personalization, is to determine what you know about the person on the other side of the screen.
  • MARKETING INSIDER: CROSS-CHANNEL
    Why You Need A Brand Trust Survey
    Brands need their own trust indices. To build them, researchers need to dig into where the brand stands and what's informing the trust level.
  • MARKETING INSIDER: CROSS-CHANNEL
    'Customer Centric' In The Age Of Data: Start Small, But Not Too Small
    The principal limitation for marketers is the lack of actionable data (not the lack of data). For many organizations, there is actually too much data in too many places. Consequently, the solutions generally fall into three buckets.