• MARKETING INSIDER: CROSS-CHANNEL
    Samsung's 837 Brand Experience Playfully Creates Demand
    Even though you can't buy there, Samsung 837 is all about using experience to create demand and showcases Samsung's brands that range from mobile devices to wearables to home appliances. As a leader in developing so-called "Internet of Things" products, Samsung is also collecting massive amounts of intimate data on its customers.
  • MARKETING INSIDER: CROSS-CHANNEL
    In Data We Trust
    Increasingly, consumers expect perfect information. They don't trust brands' claims, and they insist on seeing the real data.
  • MARKETING INSIDER: CROSS-CHANNEL
    Avoid The Big Data Hangover: Mine What You Already Have
    Rather than make your foray into Big Data with sexy projects like dynamic pricing, predictive analytics or machine learning, consider basic data mining as a first date.
  • MARKETING INSIDER: CROSS-CHANNEL
    Delivering Scalable, Effective Advertising With Cross-Channel Agility
    Actionable, applicable data is the cornerstone of effective cross-channel marketing but with consumers switching between so many devices and channels, data has become increasingly difficult to parse and make sense of.
  • MARKETING INSIDER: CROSS-CHANNEL
    Surviving The Anti-AOR Age With Cross-Channel Thinking
    How can agencies thrive and grow when clients appear to be growing more obsessed with specialization and project engagements? By infusing your project solutions with cross-channel thinking.