• MARKETING INSIDER: CROSS-CHANNEL
    How The Home Depot Optimizes Omni-Channel
    Erin Everhart, senior manager of media strategy for The Home Depot, gave an animated and revealing window last week into the "organized chaos" of her day-to-day life at the DIY giant to make the best use of every media dollar.
  • MARKETING INSIDER: CROSS-CHANNEL
    Attribution: The Unfinished Business
    A white paper describes the state of media-mix modeling and cross-channel attribution. Can the two come together?
  • MARKETING INSIDER: CROSS-CHANNEL
    Valentine's Day Brings Channels Together
    Valentine's Day sales reached an all-time high of $19.7 billion in 2016; marketers need to focus on personalization, relevant deals and local targeting, says Valassis CMO Curtis Tingle.
  • MARKETING INSIDER: CROSS-CHANNEL
    Revenue-Driven Data Shift
    The path from data collection to revenue generation is costly; we discuss ways to improve efficiency and get to the insights.