• MARKETING INSIDER: CROSS-CHANNEL
    How To Hold Your Data Provider Accountable
    Manish Ahuja, chief product officer at Qualia, talks about the state of data and how marketers and their agencies can hold data providers accountable.
  • MARKETING INSIDER: CROSS-CHANNEL
    Embracing Beginner's Mind, What Would You Like To Learn?
    Four weeks into writing this column, I don't want it to devolve into a platform for theory that has no relevance to real-world practice. What are you looking for?
  • MARKETING INSIDER: CROSS-CHANNEL
    There's Nothing Random About KIND Snacks
    KIND snacks founder and CEO Daniel Lubetzky's goal was to make a company that would have a social impact and be economically successful by celebrating kindness while making a product that's both tasty and filled with nutritional ingredients.
  • MARKETING INSIDER: CROSS-CHANNEL
    Steps On The Path To Omni-Channel Attribution
    We caught up with Tom Desaulniers, president and co-founder of Go2mobi, to talk about omnichannel attribution and how advertisers can get more out of their partners.