Mayur Gupta, SVP in charge of digital at Healthgrades, discusses how it parses data and measures channel performance to help both patients and hospitals.

CA Technologies is getting exposure for its data-centric API management tool through a CNN election app.

To find out how Potpourri Group markets to women age 60+, we recently spoke with long-time chairman Jack Rosenfeld.

I sat in on two different conferences last week that came to a similar conclusion: Collecting the data doesn't mean marketers have the resources to work with it effectively.

Some key takeaways from a study the ANA released last week with research firm Gfk examining the next generation of shopper marketing.