• MARKETING INSIDER: CROSS-CHANNEL
    Where's It Hurt? Healthgrades Examines The Data
    Mayur Gupta, SVP in charge of digital at Healthgrades, discusses how it parses data and measures channel performance to help both patients and hospitals.
  • MARKETING INSIDER: CROSS-CHANNEL
    Why CA's API Management Tool Powers CNN Election App
    CA Technologies is getting exposure for its data-centric API management tool through a CNN election app.
  • MARKETING INSIDER: CROSS-CHANNEL
    The Odd Couple: Catalogs And Keypads
    To find out how Potpourri Group markets to women age 60+, we recently spoke with long-time chairman Jack Rosenfeld.
  • MARKETING INSIDER: CROSS-CHANNEL
    Getting The Data Is The Easy Part
    I sat in on two different conferences last week that came to a similar conclusion: Collecting the data doesn't mean marketers have the resources to work with it effectively.
  • MARKETING INSIDER: CROSS-CHANNEL
    How To Succeed At Shopper Marketing By Really Trying
    Some key takeaways from a study the ANA released last week with research firm Gfk examining the next generation of shopper marketing.