• MARKETING INSIDER: CROSS-CHANNEL
    It's Time For A Commerce Approach To Media
    Commerce media dictates that we create unique content and messaging for all four intent clusters created by Google's Avinash Kaushik - See-Think-Do-Love - and that we devise separate success criteria for each.
  • MARKETING INSIDER: CROSS-CHANNEL
    Where's The Big Idea?
    Customers are dipping in and out of contact with your brand as they move from platform to platform. So, who the hell has time for big ideas?
  • MARKETING INSIDER: CROSS-CHANNEL
    Cross-Channel Engagement: The Next Big Thing In CPG
    Brands that have the foresight to plan for cross-channel media activation - offline, video, display, mobile and more - are extending the influential power of social marketing and creating new opportunities to become a part of the online and offline moments throughout the customer's journey.
  • MARKETING INSIDER: CROSS-CHANNEL
    Making Email A Shiny New Object. Again.
    There's a huge opportunity to make your email efforts and data an even more effective play. All it requires is that you stop looking at email in a silo or as something that's only focused on sales or retention.