Commerce media dictates that we create unique content and messaging for all four intent clusters created by Google's Avinash Kaushik - See-Think-Do-Love - and that we devise separate success criteria for each.

Customers are dipping in and out of contact with your brand as they move from platform to platform. So, who the hell has time for big ideas?

Brands that have the foresight to plan for cross-channel media activation - offline, video, display, mobile and more - are extending the influential power of social marketing and creating new opportunities to become a part of the online and offline moments throughout the customer's journey.

There's a huge opportunity to make your email efforts and data an even more effective play. All it requires is that you stop looking at email in a silo or as something that's only focused on sales or retention.