• MARKETING INSIDER: CROSS-CHANNEL
    How Financial Services Firms Can Improve Their Attribution
    Jeff Sporn from Equifax weighs in on cross-channel marketing by banks and brokerages.
  • MARKETING INSIDER: CROSS-CHANNEL
    Best Practices For Contextual Marketing
    Rebecca Lieb, long-time digital media journalist and now an analyst, author and strategic advisor, released proprietary research last week based on her interviews with 17 marketers who are practicing contextual marketing.
  • MARKETING INSIDER: CROSS-CHANNEL
    Speeding Up And Optimizing Your Media Spend
    Marketers may be warming up to multi-channel attribution, but they're not yet getting much out of the iteration known as algorithmic attribution.
  • MARKETING INSIDER: CROSS-CHANNEL
    Getting Real About Cross-Channel
    True cross-channel engagement and tracking across all channels remains enormously difficult for marketers - a topic we discussed with Tim Kilroy.