• MARKETING INSIDER: CROSS-CHANNEL
    Follow The Mangled Bag: From Social Meme To Cross-Platform Campaign
    A strange social meme among many in the world of UGC pet images, inspired the Temptations brand to launch a cross-channel campaign that went from online video to gas pump toppers.
  • MARKETING INSIDER: CROSS-CHANNEL
    Target Puts Mobile At Center Of Online Sales and Cross-Channel Success
    Target's selective release of traffic and sales metrics from the holiday suggests how the company sees mobile apps as a critical hub for omnichannel coherence.
  • MARKETING INSIDER: CROSS-CHANNEL
    Allstate's New Year's Multi-Screen Campaign Plays With Convergence Culture
    Multiple platforms are more than a media buying challenge; they are a creative opportunity to leverage convergence culture and the consumer's ability to create her own cohesiveness from fragmented media experiences.