• MARKETING INSIDER: CROSS-CHANNEL
    Three Ways To Make Retargeting Really Work for Retailers
    Retargeting is a wonderful way to remind consumers of your existence - when it's done right. These three steps can help ensure that you're reaching today's shoppers in the best way possible.
  • MARKETING INSIDER: CROSS-CHANNEL
    Customers Don't Care About Your Data; They Care About How You Make Them Feel
    Let's put the data down for a minute knowing that if we treat it right, it will do its job. Let's spend more time imagining how our communications strategies can involve and benefit from a more human touch.
  • MARKETING INSIDER: CROSS-CHANNEL
    Preparing For Crisis Within The Evolving Media Landscape, Part I
    When an organization is poised to respond to a crises across channels, it can turn interactions with clients, employees, media and the public into an opportunity.
  • MARKETING INSIDER: CROSS-CHANNEL
    Humanizing Optimization: The Need For Us To Get Involved
    We need to balance the process of optimizing individual channels and elements (something that optimization technology does very well) with the discipline of striving for an optimized journey. Here are some tips to achieve this balance.
  • MARKETING INSIDER: CROSS-CHANNEL
    Where's Your Social Proof?
    Most marketers still operate from the premise that brand awareness and preference are the driving factors in shopper marketing. They're missing the central shift in shopping.