Retargeting is a wonderful way to remind consumers of your existence - when it's done right. These three steps can help ensure that you're reaching today's shoppers in the best way possible.

Let's put the data down for a minute knowing that if we treat it right, it will do its job. Let's spend more time imagining how our communications strategies can involve and benefit from a more human touch.

When an organization is poised to respond to a crises across channels, it can turn interactions with clients, employees, media and the public into an opportunity.

We need to balance the process of optimizing individual channels and elements (something that optimization technology does very well) with the discipline of striving for an optimized journey. Here are some tips to achieve this balance.

Most marketers still operate from the premise that brand awareness and preference are the driving factors in shopper marketing. They're missing the central shift in shopping.