Paul Marobella
Member since February 2015Contact Paul- CEO Havas Chicago Group
- Twitter: @marobella
- Chicago Illinois
- 60611 USA
Twice named one of Advertising Age’s “Best and Brightest Media Strategists,” Paul’s advertising career spans more than two decades. Bringing a unique combination of digital, brand, data and CRM expertise, he has led marketing initiatives for many of the world's leading brands including DISH, Apple, Nike, Microsoft, Motorola, T-Mobile, HP, Jim Beam, FTD Flowers, IBM, 3Com, Conagra Foods, Lowe's Home Improvement, Sears, Office Depot, Sony PlayStation and more.
Articles by Paul All articles by Paul
- Bundling Marketing Services: Should Brands Put All Their Eggs In One Basket? in
Marketing Insider: Cross-Channel on
02/09/2015
The trend du jour for brands with scale, it seems, is finding an agency or holding company to bundle under a common structure. This makes sense for some brands. For others, a specialty model will. My intent is to spawn dialogue around the topic so that we learn from each other about what's working and what isn't.
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