
Sabine Cummins
Member since November 2004Contact Sabine- VP, Agency & Client Partnerships PlayStation
- Twitter: @SabineNatasha
- San Francisco California
- 94070 USA
Game Changer in Digital -working at the intersection of high-tech and integrated media—driving results and helping clients to leverage media towards brand goals. Sabine believes that building relationships with people should be at the core of any business and that digital media provides a perfect opportunity to do so. She is able to view both side of the coin, having worked on both the agency and partner side of the ad business, building a bridge for better communication and collaboration. Her digital media experience extends to all types of platforms, including branded content, influencer, programmatic, SEM/SEO, display, video, mobile, social, OTT/Console. She has worked on a broad range of categories including Gaming, Retail, Automotive, Entertainment, Music, Manufacturers, Travel & Tourism, Quick Service Restaurants, Financial Services, Aviation, Insurance, Package Goods. Sabine is also an active member of the Arts and Culture community, merging the science of marketing strategy and the art of story telling. Her favorite pastime is to travel and explore new places, and when in town she enjoys good food, good music, and a variety of theatre. An Entrepreneur. A Yogini. A Frenchie. A Wife & Mom. A City Gal. An Avid Hiker.
Articles by Sabine All articles by Sabine
- Born To Be Here: Programmatic Native in
Programmatic Insider on
02/10/2015
How do programmatic and native both play in the same sandbox? One is automation, the other customization, which seem polar opposites. Let's step out of the sandbox,to create a perfect world of yin-yang media.

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