Shafqat Islam is the Co-Founder and Chief Executive Officer of NewsCred, the leading content marketing platform.
- What You Don't Know About Millennials And Content Marketing in
Engage:Millennials on
02/25/2015
Google "Millennial" and it's easy to see why every marketer is freaking out trying to reach this often misunderstood generation. Data is readily available that tells them these consumers are online
all the time across various devices and that they don't mind brand messages in the mix as they engage with content everywhere. Data is also available that shows marketers how much this generation is
spending or will spend over their lifetime with brands they love. Naturally, brand marketers want in.