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Renee Sang

Member since February 2015Contact Renee

  • Managing Director - Accenture Customer Innovation Network, Global Accenture
  • Chicago Illinois
  • IL60601 USA

Articles by Renee All articles by Renee

  • Putting Digital At The Heart of Strategy in Marketing: CPG on 02/25/2015

    In recent years, many more CPG companies have adopted cutting-edge digital tactics to reach out to consumers. Many rely on playful, digitally enabled interactions: a toy company's social media campaign might invite consumers to upload and rate photos featuring the product, for example, with the promise that top-rated fans will receive personalized 3D-printed figures, cashing in on cultural fascination with this new technology.

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