Renee SangMember since February 2015Contact Renee
- Managing Director - Accenture Customer Innovation Network, Global Accenture
- Chicago Illinois
- IL60601 USA
Articles by Renee All articles by Renee
- Putting Digital At The Heart of Strategy in
Marketing: CPG on
In recent years, many more CPG companies have adopted cutting-edge digital tactics to reach out to consumers. Many rely on playful, digitally enabled interactions: a toy company's social media campaign might invite consumers to upload and rate photos featuring the product, for example, with the promise that top-rated fans will receive personalized 3D-printed figures, cashing in on cultural fascination with this new technology.