Samantha Rothkopf
Member since February 2015Contact Samantha- Senior Consultant Communispace
- http://blog.mitx.org/2015-mitx-ecommerce-summit/sessions/#Session7
- LinkedIn: https://www.linkedin.com/pub/samantha-rothkopf/21/279/20a
- Boston Massachusetts
- 02210 USA
As a Senior Consultant at Communispace Samantha Rothkopf connects leading global brands with the young and online-born generation, and advises companies on how best to collaborate with young people to innovate products and services. Sam will be hosting a consumer panel at the 2015 MITX eCommerce Summit, “Online Born, Mobile Formed” (http://blog.mitx.org/2015-mitx-ecommerce-summit/sessions/#Session7), with a group of GenZ consumers to dig into their behaviors and shopping patterns.
Articles by Samantha All articles by Samantha
- Brands 'On Fleek': Understanding (And Working With) Gen Z in
Engage:Teens on
02/26/2015
At this year's Super Bowl, no ad generated more buzz than P&G's powerful "Like A Girl" commercial, which reclaimed (and hash-tagged) the phrase "#LikeAGirl," taking it from pejorative to a digital call to arms. It worked, generating over 400,000 social media mentions during the game, earning tweets from the likes of Gloria Steinem and Mia Hamm, and seeing over 55.8 million YouTube views.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
