Dan Swartz
Member since August 2014Contact Dan- SVP, Digital Marketing, Media and Analytics Upshot
- upshot.agency
- LinkedIn: www.linkedin.com/in/danswartz/
- Twitter: @swartzdanl
- 350 N Orleans
- 5th Floor
- Chicago Illinois
- 60654 USA
Currently head up digital, media and analytics at Upshot (https://Upshot.Agency). Expert at engaging consumers wherever and whenever they use a screen with twenty years of experience building brand advocates across all channels and tactics. Previously, was CMO at SubscriberMail and was the president of The Carrotseed Group—a boutique Chicago agency.
Articles by Dan All articles by Dan
- Surviving The Cross-Channel Haunted House in
Marketing Insider: Cross-Channel on
10/26/2015
Today's cross-channel challenges are comparable to making your way through a haunted house. Here are seven keys to surviving the ride.
- Making Email A Shiny New Object. Again. in
Marketing Insider: Cross-Channel on
09/08/2015
There's a huge opportunity to make your email efforts and data an even more effective play. All it requires is that you stop looking at email in a silo or as something that's only focused on sales or retention.
- A Mid-Year Check-In On 2015 Marketing Predictions in
Marketing Insider: Cross-Channel on
07/13/2015
I was curious to look back at the myriad of cross-channel marketing predictions written by just about everyone at the beginning of 2015 to see what's on track and what's not. This is my take on six of them.
- Humanizing Optimization: The Need For Us To Get Involved in
Marketing Insider: Cross-Channel on
06/08/2015
We need to balance the process of optimizing individual channels and elements (something that optimization technology does very well) with the discipline of striving for an optimized journey. Here are some tips to achieve this balance.
- Data Or Creative: The Chicken Or The Egg Dilemma in
Marketing Insider: Cross-Channel on
04/06/2015
Tension in the data/creative relationship is probably all too familiar for many of you. The creative team bristles at a brief comprised of specs for a media plan that leaves them little room for innovation. At the same time, media planners want to be involved with the creative as soon as possible, so that the campaign's idea might spark new or unique directions for specific media components.
- Putting Data Into A Larger Context in
Marketing Insider: Cross-Channel on
03/02/2015
Data from different channels, different campaigns and different audiences needs to be structured into a larger context in order to provide more meaning. Here are a few thoughts on how to start categorizing and organizing your data for more actionable insight.
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