Search by name, company, title, location, etc.

Tobias Batton

Member since March 2015Contact Tobias

  • CEO, Founder Conjectur
  • Twitter: tobiasbatton
  • Lafayette California
  • 94507 USA

Tobias Batton leads Business Development, Corporate Development and Product Strategy for Conjectur. He has been a serial entrepreneur designing apps and games for the last eight years. His first company, LiberatedFilms.com, a web application built to give independent filmmakers an opportunity to get more exposure online, was acquired in 2008. He moved into gaming and built a variety of popular web and mobile games, including the widely played Clan Wars and the cultural phenomenon iGirl. He was a designer in IGN’s incubator, and is a thought leader in the evolution of mobile technology. He was profiled in the reality series, “The Next Game Boss”. In 2009, Silicon Valley pioneers Sanjay Reddy and Nova Spivack asked Batton to be the lead designer of their web application Live Matrix, a crowd-sourced popularity system with real time tracking of event popularity. He has been profiled by the New York Times, WIRED, IGN.com, Cnet and VentureBeat, and his published “Variable Dopamine Wavelength Mapping Theory”—a system based on Dopamine (the organically produced neurotransmitter responsible for reward-driven learning) spikes in the brain, applied directly to an overlap of both Maslow’s pyramid and Pavlov’s trigger-based framework—has been featured at numerous conferences and articles, including Forbes. Recent speaking engagements include GDC and IGN.

Articles by Tobias All articles by Tobias

  • RTB and Me: How Tech Talk and Buzzwords are Confusing a Generation of Media Buyers in Real-Time Daily on 03/02/2015

    With all of the talk about jumping into the programmatic pool, it may be a good idea to first revisit the purpose of digital advertising: Advertisers want to push their products and brands to (paying) consumers. The digital space should be given no more leeway than traditional marketing channels -- the goal is always to increase sales, as opposed to the more nebulous concept of "branding". A sale is a tangible, measurable result that provides the only true ROI to the advertiser.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.