My career in marketing and technology has spanned multiple disciplines and contexts, but the common thread has been pairing the latest innovations with critical business needs. I currently lead the Xandr Media Lab (formerly the AT&T AdWorks Lab). It's designed to inform, engage and inspire marketers. The Lab's focus is the rapidly changing multi-screen media ecosystem and how it impacts consumer behavior. I spend a good deal of time presenting and leading discussions about what the evolving multi-screen cord-cut de-bundled entertainment future means for marketers. I also periodically author thought leadership pieces on the future of technology and advertising. Lately I've been especially interested in the rapid growth of the AI Assistant adoption (Alexa et al) and the opportunities for brands to play in this space. More broadly, I am interested in the extent to which IoT and home automation coupled with mobile will contribute to more data-centric marketing methodologies.