Jason is global CEO of Beamly - a leading Social Platform for TV, offering 24x7 communities across your favorite shows and backed by media players including NBCU, Viacom, Comcast and Sky. Beamly peppers original, network and brand TV related content across Social Media, driving audience acquisition into show specific TV destinations. As a media veteran with an obsession in cross platform monetization, Jason led the strategy, new products and marketing teams at Time Warner Cable Media and before then headed the US Media management consulting practice at Capgemini in engagements across the US and Europe.
Articles by Jason All articles by Jason
- Hard Truths About Native Discovery For Millennials in
Marketing: Entertainment on
03/10/2015
Millennial behaviors are shifting. In fact, Millennials themselves are shifting. While Millennials check their smartphone 45 times per day, 35% of Millennials now have their own kids to contend with. What's clear, though, is for a segment that's 25% of the U.S. population and worth $200 billion in spending, "classic" home pages and guides factor less and less in their decision making. In fact, when compared to search discovery, Millennials are 56% more likely to use native discovery through a widening array of social media.
Comments by Jason All comments by Jason
- Hard Truths About Native Discovery For Millennials
by
Jason Forbes
(Marketing: Entertainment on
03/10/2015)
Thanks James; its pulled from around 15 sources with the top 5 as follows: http://www.businesswire.com/news/home/20140319005755/en/SDL-Study-Shows-Millennials-56-Percent-Discover#.VPdNB2R4r6Q http://www.itbusinessedge.com/slideshows/global-study-finds-social-media-drives-content-discovery-with-millennials.html http://www.sharethis.com/blog/2014/09/23/new-consumer-study-millennials-2x-likely-purchase-products-share/#sthash.JiACO0DH.dpbs http://www.outbrain.com/blog/2014/10/brainpower-discovery-trumps-search-and-social.html http://www.sdl.com/download/content-finds-the-customer/59249/thankyou Let me know if I can help any further.
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