Ronald Labhart
Member since March 2015Contact Ronald- Product Management Senior Manager Accenture CAS
- Aberdeen Maryland
- 21001 USA
Articles by Ronald All articles by Ronald
- Trade Promotion Management Doesn't Need To Be Penny-perfect To Drive Consumer Demand in
Marketing: CPG on
03/25/2015
Over the past few years, major retailers globally have waged an increasingly cut-throat price war to protect and expand their market share. And while much of the media attention focuses on the retailer side of things, the reality is that consumer packaged goods (CPG) companies are deeply involved too, with pressure to deliver sustained trade promotions that can help retailers attract consumers. Walk into any major grocery store today, whether in the U.S., UK, France, Australia or elsewhere, and chances are you'll be met with a blizzard of buy-one-get-one-free offers, direct discounts, rebates and other trade promotions.
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