Monica Dimperio

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Three Major Ways Pinterest's $11 Billion Valuation Might Change Your Social Media Strategy in Social Media Insider on 04/03/2015
What was once a place to collect or "pin" wedding inspirations, get-fit tips and home entertaining ideas to niche "boards" has become the next big way to target female consumers. The social networking site Pinterest recently raised $367 million, making it one of the most valued startups in the world. With a valuation of $11 billion, it's safe to say this is not your mother's scrapbook. Pinterest is said to be using the recent investment to expand its reach internationally (40% of its base is outside of the U.S.), and develop its advertising offerings. So how will all this affect your brand's digital strategies -- and, most of all, its bottom line?

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