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Hobson Powell

Member since April 2015Contact Hobson

  • Senior Director of Creative & Optimization Strategies Yahoo
  • New York New York
  • 10018 USA

Hobson leads the Creative and Optimization Strategiess team at Yahoo, a 100+ team of ad creative experts who work closely with our managed advertisers to improve their Search, Native and Audience campaigns on Yahoo. Hobson has over 10 years of experience in digital marketing, and joined Yahoo! through the 2003 acquisition of Overture, the Pasadena-based company that pioneered sponsored search advertising.

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