Patrick Hopf
Member since April 2015Contact Patrick- President and Co-Founder SourceKnowledge
- http://www.sourceknowledge.com/
- Montreal
- H3K1G6 CAN
A digital industry veteran and a founder of SourceKnowledge, Patrick started his career driving strategy and product development for one of the internet’s earliest search engines. His focus is now on building innovative video ad serving technology. A keen industry blogger and presenter, Patrick is a staunch evangelist for up-and-coming technologies, and the progressive work his team is doing in defining the future of video advertising.
Articles by Patrick All articles by Patrick
- What Marketers Can Learn From The Cautionary Tale Of Criteo Vs. SteelHouse in
Real-Time Daily on
09/07/2016
You've probably heard the news: France-based Criteo and rival U.S. firm SteelHouse are locked in an ugly legal dispute, and the allegations on both sides are pretty serious. Criteo claims SteelHouse is trying to "trick e-tailers into attributing sales to SteelHouse that should have been attributed to Criteo." SteelHouse has filed counterclaims accusing Criteo of false advertising and unfair competition. But why should brands care about lawsuits between rival ad-tech firms? Advertisers who refuse to pay attention to the industry-wide vulnerabilities exposed by these allegations will remain ignorant of the steps they need to be taking to protect themselves.
- Converting Emerging Affluent Customers: A Lean Approach To The Luxury Market in
Engage:Affluent on
04/15/2015
Affluents represent around 10% of U.S. households but account for more 50% of retail sales - and over 70% of all retail margins, according to a study from eMarketer. Not only that, this cohort typically shows a higher lifetime value compared to the general public. But not all affluents are created equal. There's one group that's the luxury marketer's golden ticket: emerging affluents.
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