I help marketers with programmatic advertising technology at AdProfs.
- Hyperlocal Essentials For The Programmatic Mobile Advertiser in
Mobile Insider on
04/21/2015
In the cookie-less world of mobile, hyperlocal data is an effective way to overcome the challenge of relying on IP addresses for location information and context. The industry is now using GPS data to
paint a better picture of consumer behavior within a geographical context. Here are a few ways that mobile marketers are applying hyperlocal data to target audiences in programmatic environments.