Allison O'Keefe Wright
Member since November 2013Contact Allison- President Open Mind Strategy
- www.openmindstrategy.com
- Facebook: https://www.facebook.com/openmindstrategy
- LinkedIn: https://www.linkedin.com/in/aokinsights
- Twitter: @OpenMindNYC
- 31 East 32nd Street
- Suite 610
- New York New York
- 10016 USA
Allison O’Keefe Wright As President of Open Mind Strategy, Allison consults major brands on positioning, product development and marketing, with a specialty in media brands. Allison has received global recognition for her expertise in the millennial market. She authored the book D_Code 5, an investigation of leading edge youth culture around the globe, and ran research and planning divisions at both MTV and EMI (Capitol) Music, where young consumers, passion and fandom were focal points of many research endeavors. Allison has a unique ability to humanize data, and believes a sense of humor is often the key ingredient to draw truth from consumers and inspire clients and partners to delight in new insight and understanding.
Articles by Allison All articles by Allison
- Millennial Parents: TV Becomes The 'Good Screen' in
Marketing Insider on
10/24/2018
It's ironic that millennials, the original "digital natives," are pretty anti-digital parents, and would "rather my kid watch TV than be online."
- Four Key Countertrends: Court Millennials By Going Against The Herd in
Engage:Millennials on
04/24/2015
In marketing to Millennials, many brands focus on some obvious megatrends. These can be good for business but can also make a brand just another part of the pack. Fortunately, for this incredibly diverse and enigmatic generation, tapping into counter-trends can be as powerful as surging megatrends, and lead to more distinctive and differentiating strategies.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
