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Allison O'Keefe Wright

Member since November 2013Contact Allison

Allison O’Keefe Wright As Executive Vice President, Managing Director, Research and Strategy at Open Mind Strategy, Allison consults major brands on positioning, product development and marketing, with a specialty in media brands. Allison has received global recognition for her expertise in the millennial market. She authored the book D_Code 5, an investigation of leading edge youth culture around the globe, and ran research and planning divisions at both MTV and EMI (Capitol) Music, where young consumers, passion and fandom were focal points of many research endeavors. Allison has a unique ability to humanize data, and believes a sense of humor is often the key ingredient to draw truth from consumers and inspire clients and partners to delight in new insight and understanding.

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