Allison O'Keefe WrightMember since November 2013Contact Allison
Allison O’Keefe Wright As Executive Vice President, Managing Director, Research and Strategy at Open Mind Strategy, Allison consults major brands on positioning, product development and marketing, with a specialty in media brands. Allison has received global recognition for her expertise in the millennial market. She authored the book D_Code 5, an investigation of leading edge youth culture around the globe, and ran research and planning divisions at both MTV and EMI (Capitol) Music, where young consumers, passion and fandom were focal points of many research endeavors. Allison has a unique ability to humanize data, and believes a sense of humor is often the key ingredient to draw truth from consumers and inspire clients and partners to delight in new insight and understanding.
Articles by Allison All articles by Allison
- Millennial Parents: TV Becomes The 'Good Screen' in
Marketing Insider on
It's ironic that millennials, the original "digital natives," are pretty anti-digital parents, and would "rather my kid watch TV than be online."
- Four Key Countertrends: Court Millennials By Going Against The Herd in
In marketing to Millennials, many brands focus on some obvious megatrends. These can be good for business but can also make a brand just another part of the pack. Fortunately, for this incredibly diverse and enigmatic generation, tapping into counter-trends can be as powerful as surging megatrends, and lead to more distinctive and differentiating strategies.