Roger Wu is co-founder of Cooperatize, a marketplace for sponsored content.
- Measuring Influencer Marketing in
Marketing Daily on
08/23/2017
The influencers we work with and hire need their content to be like a tollbooth on the customer's journey on the sales highway.
- The Impression Is Dead. Long Live The Impression! in
Native Insider on
04/29/2015
How can we measure our new forms of native advertising? Currently, a digital display ad, or banner, costs about $2 per CPM , or about a fifth of a cent per view. These prices will continue to drop.
Savvy companies and platforms have realized this losing battle and have changed our frames of reference. The cost-per-click metric used to price search engine advertising, like Google AdWords, has
given us a new anchor for tools further up the funnel.
- Influencer Marketing Needs ROI, Not Vanity Metrics
by
Sean Hargrave
(London Blog on
09/05/2017)
Hi Sean,I'd love to hear your thoughts on my last piece: https://www.mediapost.com/publications/article/306110/measuring-influencer-marketing.htmlas we've taken the first step toward real ROI beyond vanity metrics.Roger
- The Fine Line Between Sponsored Content & Advertising
by
Rich Routman
(Publishing Insider on
10/13/2016)
Great points here. The easiest way to ensure that the message is on point is to attach a minimum engagement guarantee to each piece of content. The content by itself is not helpful to the brand if no one sees it!
- Report Finds Branded Content Campaigns Grew 75% In Q2
by
Tobi Elkin
(Native Insider on
08/11/2016)
Is CTR still a metric? Google has eliminated the need for people to click through on content (I know that I can find the product / website by Googling a few simple terms when it is convenient for me), the experience on mobile is horrible (anyone that has clicked through on a Facebook article leading them to Safari knows this), and clicks interrupt my current flow of consuming content on the platform of my choice (i.e. Facebook or Twitter). Perhaps a more telling metric is understanding if the given content has led to a Google search ....
- Is Google Swinging The Axe On Untagged Native Advertising?
by
Sean Hargrave
(London Blog on
01/18/2016)
I'm happy to say that at Cooperatize, we've been keen to the rules of both the FTC and Google for a while! For a client not to know is understandable, but if we in the industry do not or do so with intent to deceive than that is very bad.