• Globally, 100 Publishers Will Generate $3B In Branded Content Revenue
    Polar, a branded content platform for publishers, earlier this year created a publisher ranking based on annual revenues generated by publishers of branded content.
  • What's Next For Native Outstream Video?
    Native outstream video is an ad format that can help strengthen engagement with consumers, and more brands are taking advantage of it. What makes the format different, and what are best practices for incorporating it into campaigns?
  • Native Digital Display Ad Spending Projected To Reach $22B
    As more advertisers turn to native advertising and branded content and publishers are racing as fast as they can to meet their needs, eMarketer projects native digital display ad spending in the U.S. to grow 36.2% this year, to reach $22.09 billion. Native digital display ads are expected to comprise more than half of all digital display ad spending in the U.S. this year, according to the digital research firm's first forecast on native ad spending.
  • Will There Be More Settlements With The FTC On Native Ads?
    It's been well over a year since the Federal Trade Commission (FTC) offered guidance on native advertising. But since then, it settled a big case with the retailer Lord & Taylor in 2016. So what's next, more settlements? Attorney Adam Solomon weighs in.
  • Report: Nearly 40% of Publishers Don't Comply With FTC's Native Ad Guidelines
    A new study finds that nearly 40% of publishers don't comply with native advertising guidelines set forth by the Federal Trade Commission (FTC). The study examined native ad trends in 2016 and analyzed thousands of unique native ads from nearly 13,000 brands over the course of 2016.
  • Two Native Ad Giants Partner On Native Programmatic Capabilities
    Native ad platform companies Bidtellect and TripleLift said they're entering a partnership that will bring advanced programmatic capabilities to native advertising. The goal is to connect high-quality native inventory-supply from TripleLift's platform and exchange-with native demand from Bidtellect's native demand-side platform (DSP). And, to help publishers achieve higher yield and more relevant ads on their sites.
  • How To Measure Native Ad Campaign Effectiveness
    One knock on native advertising is the lack of standard measurement tools. A panel-based approach is one way to measure native ad campaign effectiveness.
  • Native Video Is On A Growth Trajectory
    A new report about native advertising suggests that native video is growing fast. In fact, between October 2016 and December 2016 the use of native video grew 3.75x, according to Bidtellect, which looked at the video run-rate on its platform.
  • 15 Things You Need To Know About Programmatic Native
    Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course "native" means different things to different people, and when you combine it with "programmatic," it becomes a maelstrom.
  • Under The Klieg Lights, 'Variety' Has A Branded Content Studio
    Entertainment powerhouse 'Variety' is turning up the volume on branded content. CMO Dea Lawrence says some of that content can go through programmatic pipes, while some is better suited for other forms of distribution.
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