• Study Finds Two In Three Consumers Trust Branded Content More Than Traditional Advertising
    A new study by Time Inc. reveals that two in three consumers trust branded content more than traditional advertising. With the study, Time Inc. sought to understand how GenZ, Millennials and GenX consumers respond to and engage with branded native and branded content and referred to both as "custom content."
  • First Devise A Content Strategy, Then Do Content Marketing
    In order to have successful content marketing, you need a content strategy. By extension, in order to implement native advertising or branded content, you still need a content strategy as a foundation, Rebecca Lieb asserts in the new book: Content--The Atomic Particle of Marketing.
  • Understanding Distribution Strategies Key To Successful Content Marketing
    In a new ebook on content marketing, Chad Pollitt argues that creating effective content distribution strategies is key to successful content marketing.
  • Use Of First- And Third-Party Data In Native Campaigns Rose 3 X In Q1
    The use of data targeting in native ad campaigns, including both first- and third-party data, increased 3x between Q1 2016 and Q1 2017. That's just one of the findings in Bidtellect's Quarterly Native Report for Q1 2017.
  • Does Branded Content Really Work?
    Does branded content actually work? That's the question on the minds of most marketers that have employed some form of branded content -- whether in-feed native advertising or another format. New research by Polar and Ipsos Connect delves into the effectiveness of branded content.
  • More Than 90% Of Publishers Saw Native Ad Revenue Increase In Q1
    While more than 90% of publishers said they saw native ad revenue increase in in the last year, slightly more than half of those polled said they thought Google and Facebook "own" the digital ad market, according to the findings of a survey about the state of native advertising.
  • Globally, 100 Publishers Will Generate $3B In Branded Content Revenue
    Polar, a branded content platform for publishers, earlier this year created a publisher ranking based on annual revenues generated by publishers of branded content.
  • What's Next For Native Outstream Video?
    Native outstream video is an ad format that can help strengthen engagement with consumers, and more brands are taking advantage of it. What makes the format different, and what are best practices for incorporating it into campaigns?
  • Native Digital Display Ad Spending Projected To Reach $22B
    As more advertisers turn to native advertising and branded content and publishers are racing as fast as they can to meet their needs, eMarketer projects native digital display ad spending in the U.S. to grow 36.2% this year, to reach $22.09 billion. Native digital display ads are expected to comprise more than half of all digital display ad spending in the U.S. this year, according to the digital research firm's first forecast on native ad spending.
  • Will There Be More Settlements With The FTC On Native Ads?
    It's been well over a year since the Federal Trade Commission (FTC) offered guidance on native advertising. But since then, it settled a big case with the retailer Lord & Taylor in 2016. So what's next, more settlements? Attorney Adam Solomon weighs in.
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