Ana Plisic of Hanza Media says native ad campaigns must bring something new and useful, inspire, and engage consumers enough that they'll share and recommend the content.
A Chicago-based mobile ad network that specializes in location-based targeting and transit apps has launched native advertising capabilities. CommuteStream said native ads can be displayed in a variety of formats according to each app's form and function.
Reuters, the global multimedia news provider, debuted a native campaign that deploys video in a new way. The campaign, which began airing on June 29 and goes through July 31, breaks one video into four 20-second spots placed between segments in Reuters TV's news programming,
The Native Advertising Institute (NAI) has released an ebook highlighting 19 examples of successful native ad campaigns from around the world. The ebook offers a detailed look at the campaigns, as well as best practices for implementing them.
A new study by Time Inc. reveals that two in three consumers trust branded content more than traditional advertising. With the study, Time Inc. sought to understand how GenZ, Millennials and GenX consumers respond to and engage with branded native and branded content and referred to both as "custom content."
In order to have successful content marketing, you need a content strategy. By extension, in order to implement native advertising or branded content, you still need a content strategy as a foundation, Rebecca Lieb asserts in the new book: Content--The Atomic Particle of Marketing.
In a new ebook on content marketing, Chad Pollitt argues that creating effective content distribution strategies is key to successful content marketing.
The use of data targeting in native ad campaigns, including both first- and third-party data, increased 3x between Q1 2016 and Q1 2017. That's just one of the findings in Bidtellect's Quarterly Native Report for Q1 2017.
Does branded content actually work? That's the question on the minds of most marketers that have employed some form of branded content -- whether in-feed native advertising or another format. New research by Polar and Ipsos Connect delves into the effectiveness of branded content.
While more than 90% of publishers said they saw native ad revenue increase in in the last year, slightly more than half of those polled said they thought Google and Facebook "own" the digital ad market, according to the findings of a survey about the state of native advertising.