Publishers continue to mull over their reactions to the Federal Trade Commission's guidance on native advertising, released last December. At least one, Conde Nast, voiced its point of view.
Native advertising and consumer trust was the topic of a panel at MediaPost's "The Reckoning: Trust, Transparency, Science & Accountability" conference on Tuesday. The panel, moderated by Bob Garfield, MediaPost columnist and Co-Host of WNYC's On the Media, was called "Fooling the Natives: Are Content Marketing and Native Advertising Squandering User Trust In Media?"
BuzzFeed UK gets a slap on the wrist by British ad regulators for a native ad that was allegedly improperly labeled.
The FTC's guidance on native advertising seeks to address consumer confusion and examines everything from ad formats and placement to labeling. Here are five key points the FTC made and what they mean for you.