BuzzFeed's the master at native advertising and sponsored content. Its partnership with Intercontinental Hotels Group's Holiday Inn Express brand is an example of a seamless integration that delivered solid consumer engagement with plenty of room for iteration.

About a third of native ad placements fail to comply with federal disclosure guidelines, according to an analysis by Polar, a native advertising developer. More significantly, the study suggests publishers may not be complying because the explicit nature of federal recommendations may not perform as well as more ambiguous approaches favored by some publishers and advertisers.

The Foundry, Time Inc.'s content studio, boasts a real-time advantage that helps inform creative development.

A global report tracking the performance of branded content in the second quarter identified a number of key findings including that the number of active campaigns grew 75%.

The nonprofit Online Trust Alliance (OTA) on Wednesday conducted a study that found that 71% of native ads on top media sites fail to offer adequate labeling, transparency, and complete consumer disclosure.