• Use Of First- And Third-Party Data In Native Campaigns Rose 3 X In Q1
    The use of data targeting in native ad campaigns, including both first- and third-party data, increased 3x between Q1 2016 and Q1 2017. That's just one of the findings in Bidtellect's Quarterly Native Report for Q1 2017.
  • Does Branded Content Really Work?
    Does branded content actually work? That's the question on the minds of most marketers that have employed some form of branded content -- whether in-feed native advertising or another format. New research by Polar and Ipsos Connect delves into the effectiveness of branded content.