The use of data targeting in native ad campaigns, including both first- and third-party data, increased 3x between Q1 2016 and Q1 2017. That's just one of the findings in Bidtellect's Quarterly Native Report for Q1 2017.

Does branded content actually work? That's the question on the minds of most marketers that have employed some form of branded content -- whether in-feed native advertising or another format. New research by Polar and Ipsos Connect delves into the effectiveness of branded content.