Politico Focus, the native advertising arm of Politico, is on a roll. The unit, which describes itself as a "brand journalism and data studio," aims to help marketers and agencies understand and engage political influencers.
Last week, the best and brightest minds in native advertising/branded content/brand journalism gathered in Berlin for the Native Advertising Institute's (NAI) Native Advertising Days conference. The Copenhagen-based NAI hosts the global gathering to discuss best practices, case studies, how-tos, trends, and honor excellence in native advertising.
In its Quarterly Native Report, Bidtellect found that click-through rates were 200% higher on mobile native ads than on desktop for the first three quarters of 2016.
More people are consuming branded content on their mobile devices, according to new data from Polar which found that in the third quarter, click-through rates on mobile outperformed desktop by 2x.
It would be unwise to underestimate Atlantic Re:think, The Atlantic magazine's in-house content studio and native advertising unit when it comes to innovation in native campaigns. Atlantic Re:think recently unveiled the first segment of an ambitious three-part campaign called "The British Impact" in support of the Jaguar F-PACE SUV, the brand's first SUV.