by Tobi Elkin on Nov 30, 12:53 PM
Politico Focus, the native advertising arm of Politico, is on a roll. The unit, which describes itself as a "brand journalism and data studio," aims to help marketers and agencies understand and engage political influencers.
by Tobi Elkin on Nov 23, 11:49 AM
Last week, the best and brightest minds in native advertising/branded content/brand journalism gathered in Berlin for the Native Advertising Institute's (NAI) Native Advertising Days conference. The Copenhagen-based NAI hosts the global gathering to discuss best practices, case studies, how-tos, trends, and honor excellence in native advertising.
by Tobi Elkin on Nov 16, 3:42 PM
In its Quarterly Native Report, Bidtellect found that click-through rates were 200% higher on mobile native ads than on desktop for the first three quarters of 2016.
by Tobi Elkin on Nov 9, 2:42 PM
More people are consuming branded content on their mobile devices, according to new data from Polar which found that in the third quarter, click-through rates on mobile outperformed desktop by 2x.
by Tobi Elkin on Nov 1, 3:46 PM
It would be unwise to underestimate Atlantic Re:think, The Atlantic magazine's in-house content studio and native advertising unit when it comes to innovation in native campaigns. Atlantic Re:think recently unveiled the first segment of an ambitious three-part campaign called "The British Impact" in support of the Jaguar F-PACE SUV, the brand's first SUV.
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