• Hanza Media Aims To Create Native Advertising That's Useful, Engaging
    Ana Plisic of Hanza Media says native ad campaigns must bring something new and useful, inspire, and engage consumers enough that they'll share and recommend the content.
  • Bringing Native Advertising To Transit Apps
    A Chicago-based mobile ad network that specializes in location-based targeting and transit apps has launched native advertising capabilities. CommuteStream said native ads can be displayed in a variety of formats according to each app's form and function.
  • Reuters Plus Bows Native Video Campaign For Synchrony Financial
    Reuters, the global multimedia news provider, debuted a native campaign that deploys video in a new way. The campaign, which began airing on June 29 and goes through July 31, breaks one video into four 20-second spots placed between segments in Reuters TV's news programming,