Ana Plisic of Hanza Media says native ad campaigns must bring something new and useful, inspire, and engage consumers enough that they'll share and recommend the content.

A Chicago-based mobile ad network that specializes in location-based targeting and transit apps has launched native advertising capabilities. CommuteStream said native ads can be displayed in a variety of formats according to each app's form and function.

Reuters, the global multimedia news provider, debuted a native campaign that deploys video in a new way. The campaign, which began airing on June 29 and goes through July 31, breaks one video into four 20-second spots placed between segments in Reuters TV's news programming,