• Study: 8 In 10 Consumers Appreciate They Aren't Forced To View Native Ads
    It's widely known that most people find advertising interruptive and downright annoying. But a new study finds that consumers are increasingly willing to give brands permission to engage with them via native advertising, and 8 in 10 of those surveyed appreciate that they aren't forced to watch/view native ads.The research also found that consumers are 12x more likely to "strongly agree" that they prefer native ads.