• Adform Now Supports Native Ads Programmatically
    Ad-tech platform Adform announced the launch of programmatic native ads in its Adform demand-side platform (DSP). With the launch, Adform aims to offer advertisers and publishers the ability to offer native ad experiences that are non-intrusive.
  • TubeMogul Launches Native Ad Formats
    Cross-channel ad platform TubeMogul is making native ad formats available on its platform for the first time, partnering with TripleLift.
  • Report Finds Most Publishers Use 'Sponsored' To Denote Native Ad Content
    What's the status of native advertising disclosures? There is a recent report by Polar looking at the topic. The report, "The State of Native Disclosure" focused on the terminology of disclosures for native advertising.
  • Magazines Often Depend On Editorial Teams For Native Ad Production
    As the lines between native advertising and editorial content continue to blur, it appears that more magazine publishers are involving their editorial teams in the production of native ads. In fact, research finds that 68% of magazine executives surveyed said they use editorial teams to produce native ad campaigns.