Ad-tech platform Adform announced the launch of programmatic native ads in its Adform demand-side platform (DSP). With the launch, Adform aims to offer advertisers and publishers the ability to offer native ad experiences that are non-intrusive.
Cross-channel ad platform TubeMogul is making native ad formats available on its platform for the first time, partnering with TripleLift.
What's the status of native advertising disclosures? There is a recent report by Polar looking at the topic. The report, "The State of Native Disclosure" focused on the terminology of disclosures for native advertising.
As the lines between native advertising and editorial content continue to blur, it appears that more magazine publishers are involving their editorial teams in the production of native ads. In fact, research finds that 68% of magazine executives surveyed said they use editorial teams to produce native ad campaigns.
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