by Tobi Elkin on Jun 29, 10:45 AM
Yahoo's Hobson Powell says successful native advertising needs to offer compelling content, reach the right audience, and drive conversions.
by Tobi Elkin on Jun 22, 4:57 PM
Adam Aston, editor-in-chief of The New York Times Co.'s branded content unit, T Brand Studio, is stoked about virtual reality (VR) and the potential it offers the Studio's clients.
by Tobi Elkin on Jun 15, 10:30 PM
Research from Polar finds cost per view (CPV) a more compelling media buying model for branded content than CPM.
by Tobi Elkin on Jun 8, 1:06 PM
T Brand Studio, the New York Times Co.'s native/branded content studio, has become an agency in its own right, according to Sebastian Tomich, SVP advertising and innovation.
by Tobi Elkin on Jun 1, 1:51 PM
BuzzFeed's constantly iterating to see what resonates with its audience. Summeranne Burton, executive creative producer at BuzzFeed, talks about native--what works, what doesn't--and why brands need more education on the channel.
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