Roger WuMember since April 2015Contact Roger
Roger Wu is co-founder of Cooperatize, a marketplace for sponsored content.
Articles by Roger All articles by Roger
- Measuring Influencer Marketing in
Marketing Daily on
The influencers we work with and hire need their content to be like a tollbooth on the customer's journey on the sales highway.
- The Impression Is Dead. Long Live The Impression! in
Native Insider on
How can we measure our new forms of native advertising? Currently, a digital display ad, or banner, costs about $2 per CPM , or about a fifth of a cent per view. These prices will continue to drop. Savvy companies and platforms have realized this losing battle and have changed our frames of reference. The cost-per-click metric used to price search engine advertising, like Google AdWords, has given us a new anchor for tools further up the funnel.
Comments by Roger All comments by Roger
- Influencer Marketing Needs ROI, Not Vanity Metrics
(London Blog on
Hi Sean,I'd love to hear your thoughts on my last piece: https://www.mediapost.com/publications/article/306110/measuring-influencer-marketing.htmlas we've taken the first step toward real ROI beyond vanity metrics.Roger
- The Fine Line Between Sponsored Content & Advertising
(Publishing Insider on
Great points here. The easiest way to ensure that the message is on point is to attach a minimum engagement guarantee to each piece of content. The content by itself is not helpful to the brand if no one sees it!
- Report Finds Branded Content Campaigns Grew 75% In Q2
(Native Insider on
Is CTR still a metric? Google has eliminated the need for people to click through on content (I know that I can find the product / website by Googling a few simple terms when it is convenient for me), the experience on mobile is horrible (anyone that has clicked through on a Facebook article leading them to Safari knows this), and clicks interrupt my current flow of consuming content on the platform of my choice (i.e. Facebook or Twitter). Perhaps a more telling metric is understanding if the given content has led to a Google search ....
- Is Google Swinging The Axe On Untagged Native Advertising?
(London Blog on
I'm happy to say that at Cooperatize, we've been keen to the rules of both the FTC and Google for a while! For a client not to know is understandable, but if we in the industry do not or do so with intent to deceive than that is very bad.