Greg Paull
Member since April 2015Contact Greg- Principal R3
- www.rthree.com
- LinkedIn: https://www.linkedin.com/pub/greg-paull/0/145/737
- Twitter: @asia6667
- New York New York
- 10019 USA
Greg runs R3, a global consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. From his background of 20 years working in client-side and agencies in the US, Europe and Asia, he started the firm in 2002. R3 works with 8 of the world's top 20 marketers, across 65 countries
Articles by Greg All articles by Greg
- I Know What You Did Last Summer in
MAD on
08/12/2017
The ANA Production Report has been well crafted by twelve industry experts working with an ANA committee. While I totally support all the content and conclusions, I feel it lacks the gumshoe style analysis of the ANA media transparency report from a year ago. Not all summer sequels are as good as the original. That said, marketers should still be sure to react to this report in multiple ways.
- Integrated Marketing Campaigns: Who's On First? in
Marketing Insider: Cross-Channel on
05/04/2015
In the age of social, mobile and user-generated content, the traditional ways of assigning agency teams for integrated marketing campaigns are ripe for change and review.
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