Fiona Smythe

Articles by Fiona All articles by Fiona

• To Tackle Sensitive Topics Like Medication, Reach Boomers On Mobile in Engage:Boomers on 02/20/2015
  

  The past few years have seen the rise of mhealth, a new industry aimed at bringing new transparency and convenience to health care through the medium of the mobile phone. Much of the technology has been aimed at the "worried well," and primarily at a younger demographic.

Comments by Fiona All comments by Fiona

• Patients, Not Users: Humanizing The Mobile Health Movement by Robi Ganguly (Marketing: Health on 06/03/2015)
  

  Hi Robi -Interesting article and perspective.  We've found (I work in mHealth) that there are other ways to get and retain users, namely through providing a convenient, non-intrusive service - in our case refilling and managing medications on your phone. We have very low churn, because the service only messages you when you have an active script. However, I think you're right on track about the value of increasing personalization to help patients with other aspects of their healthcare, and think we'll see increasing investment in this area. I look forward to seeing how this develops!

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.